The RT Academy Partners with Canterbury as Official Rugby Apparel Partner

29th January 2025 – London, UK: The RT Academy is proud to announce an exciting new partnership with Canterbury of New Zealand, a leading name in rugby apparel, as its Official Rugby Apparel Partner for 2025. This collaboration marks a significant step forward in the Academy’s mission to nurture the next generation of rugby talent while bringing world-class resources to players and coaches alike.

Through this partnership, Canterbury will work closely with The RT Academy to design a bespoke kit for its members. The new range will reflect the Academy’s values of confidence, discipline and growth, offering junior players high-quality gear that supports their development on and off the field. As part of the agreement, Canterbury will kit out The RT Academy coaching team with a range of apparel, including training shirts, shorts and waterproof jackets.

Stuart Crossman, Senior Marketing Manager at Canterbury of New Zealand, commented: "Canterbury supports rugby at every level – from grassroots players honing their skills to the world's elite teams competing on the biggest stage. Partnering with The RT Academy is a natural fit for us, as their dedication to training and upskilling players aligns perfectly with our ambition to grow and elevate the game. We're very proud to provide them with the highest quality kit to ensure their players have the best opportunity to develop."

The partnership is designed to enhance the Academy’s offering while also fostering grassroots rugby. It also includes joint promotional efforts across social media and newsletters, ensuring Canterbury becomes an integral part of the Academy’s journey.

Ben John, Co-Founder of The RT Academy, shared his enthusiasm: "I’m thrilled to welcome Canterbury as our Official Rugby Apparel Partner. This partnership is all about enhancing the experience for our members and making 2025 a breakthrough year for junior rugby development. Working with Canterbury, a brand that epitomises excellence in rugby apparel, is a massive step forward for us. Big things are coming this year!"

With Canterbury’s reputation for crafting durable, high-performance rugby apparel, The RT Academy is perfectly positioned to provide its members with an unparalleled development experience. The collaboration aims to set a new standard in junior rugby development, strengthening the Academy’s vision to prepare players for every stage of their rugby journey.

Stay tuned for the official unveiling of the bespoke RT Academy kit and further exciting developments as this partnership takes shape.

Together, The RT Academy and Canterbury are paving the way for the future of junior rugby.